Welcome to my portfolio for my Entrepreneurship & Innovation Management MSc course application.
My core innovation and enthusiasm for a business venture, that I hope to consolidate by doing this masters, is this. As a DJ and musician with experience going back to the early 1990’s, I noticed a critical failure by the music technology industry to carry through performance techniques into the digital realm. These were developed over decades, but have been thrown out by an industry that would rather force inappropriate technology on artists, for technologies sake and with little or no understanding of how DJ’s, musicians and artists actually work (“Beware of geeks bearing gifts”). I know I have a better way, and I know other musicians and DJ’s agree with me because, like them, I love what I do.
The work I have been doing on the BA(Hons) Creative Music Technology is relevant to the masters as I went into the BA with the intention of developing the innovation that I have been working on since 2016. This indeed turned out to be the case, and the following projects show my enthusiasm for the product and its continuing development towards a future business venture.
Demonstration of Phys DJ product
The following live demonstration of the Phys DJ product was included as a video as part of a 45 minute presentation (see next section).
What you are seeing is the popular “DAW” Ableton Live.
‟A digital audio workstation (DAW /dɔː/) is an electronic device or application software used for recording, editing and producing audio files”.
The product (not the final version) is in the lower portion of the screen and has been developed in the programming application Cycling 74 Max.
‟Max, also known as Max/MSP/Jitter, is a visual programming language for music and multimedia developed and maintained by San Francisco-based software company Cycling ’74. Over its more than thirty-year history, it has been used by composers, performers, software designers, researchers, and artists to create recordings, performances, and installations.”
Phys DJ replicates vinyl turntable operation and techniques that have almost been completely wiped out when using purely digital technology.
I hope you enjoy the demonstration !
MSI310 Specialist Practice in Context Slides
These slides are from a 45 minute presentation I did in December 2024. This was for the BA(Hons) Creative Music Technology Module MSI310 Specialist Practice in Context. The presentation was focussed on the context of my specialism which is the Phys DJ software product. The assessment is still being marked.
To see the full presentation with video slides download the following Powerpoint (Please note the file is about 1 gigabyte in size due to the embedded video’s) …
Future Products; Arduino Electronic Prototyping
The following assessment was done as part of my second year module CRMT250 – Immersive Audio. A sound installation was setup using Arduino electronics.
‟Arduino (/ɑːrˈdwiːnoʊ/) is an Italian open-source hardware and software company, project, and user community that designs and manufactures single-board microcontrollers and microcontroller kits for building digital devices.”
I got a 1st (72%) for this part of the three part assessment which clearly showed an aptitude for working with Arduino. I already have future product designs in the planning stages based on Arduino prototyping.
You can see the design specified in the following PDF and demonstration video.
Thank you for viewing my portfolio !